Cross-posted on The E Shop Beta Blog.
I am pleased to announce the launch of The E Shop Beta! Yes, it has the same content as The E Shop, and two of the pages lead to the pages on The E Shop with the same name, but The E Shop Beta is much different than its progenitor – Instead of filling out all of those complicated forms just to get an e-mail from us with the product that would probably come in a few days (or whenever we would check it; in short terms, unreliable “shipping”), we built The E Shop Beta’s interface from the ground up.
The E Club has partnered with e-commerce service Gumroad to automatize The E Shop Beta’s shopping experience. On the click of a button, you can fill out a much smaller form and instantly get an e-mail with the product (unless you’re creating an ad, and in that case, you will get a document on how to get started and an e-mail from us (that would come later) if you are approved). We believe that using Gumroad on The E Shop Beta (since it glitched when we tried it on The E Shop) is innovative and will help simplify the interface and experience for the users.
Since the Gumroad interface has been rejiggered to match The E Club’s styles and The E Shop and Beta’s 100% free product promise, there’s one small thing that we cannot control. Gumroad offers a pay-what-you-want solution to buyers, so the seller could sell it for say, $3, and a buyer could pay $4 or $2 depending on how much he or she wants to spend. Unfortunately, we couldn’t “sell” the products through Gumroad at an already-defined price of nothing, so if the user types in any positive dollar amount in the last field of the ordering system (you’ll know what we mean), he or she can’t proceed. (We rejiggered the interface so that it’s impossible to pay.) But there is a solution: Just type a 0 in that field, and you will get that product for free in an e-mail, just how we would usually offer it.
But what will happen to The E Shop? Yes, the debut of Beta pretty much renders The E Shop’s technology obsolete, with its instantaneous ordering service and subdomain of The E Club (finally!), but The E Shop will never be phased out. We think of The E Shop and Beta as one site with two different interfaces (so there are still 14 The E Club Family Websites), so users who are uncomfortable with the Gumroad interface can toggle between the two sites and fill out the form at The E Shop. It’s a win-win situation for everyone.
We are excited to work with the endless opportunities of e-commerce, or in The E Club’s case, free-commerce on The E Shop and on The E Shop Beta. The E Club’s commerce division is better than ever.